Obituary for Dr. Alex Pascal: Visionary CEO of Coaching.com and CoachLogix Passes Away in San Diego After Courageous Cancer Battle
Dr. Alex Pascal, Ph.D. Death, SAN DIEGO, CA – April 12, 2025 — Dr. Alex Pascal, Ph.D., a trailblazer in executive coaching, founder of CoachLogix, and CEO of Coaching.com, passed away in San Diego following a brave battle with cancer. Widely recognized for revolutionizing the coaching technology industry, Dr. Pascal’s passing marks a profound loss to the global business, leadership, and personal development communities.
With over 15 years of transformative contributions to leadership development, Dr. Pascal was a respected psychologist, executive coach, and tech innovator. His influence extended across sectors, guiding high-performing leaders from major global organizations such as Samsung, Activision, Mercedes-Benz, the Federal Reserve Bank, and the U.S. Securities and Exchange Commission. Through a career grounded in both academic excellence and strategic innovation, he helped define the modern era of scalable, tech-enabled executive coaching.
Dr. Pascal earned his Bachelor’s degree in Business Administration from the University of San Diego, followed by a Master of Science and Ph.D. in Consulting Psychology from the California School of Professional Psychology at Alliant International University. His academic and clinical background shaped his unique approach to leadership development, combining behavioral science with advanced coaching methodologies.
He began his professional journey at the Center for Creative Leadership (CCL), where he served in several pivotal roles, including Coaching Project Manager, Product Marketing Manager, and Adjunct Executive Coach. His tenure at CCL laid the foundation for his visionary approach to global coaching systems and client-centered growth strategies.
In 2012, Dr. Pascal launched CoachLogix, a platform that quickly gained recognition for redefining how coaching programs were managed and measured. Under his leadership, CoachLogix evolved into Coaching.com—a cutting-edge SaaS platform designed to support organizations in scaling and optimizing coaching initiatives through data-driven insights and seamless workflows.
One of Dr. Pascal’s most impactful achievements was the acquisition of WBECS (World Business & Executive Coach Summit) in 2021. This strategic move allowed Coaching.com to integrate world-class coach education with enterprise-level coaching solutions, advancing coaching standards on a global scale. As Founder & Executive Chairman of Coaching.com until his passing, he remained committed to raising the bar for coaching excellence and access worldwide.
Alex was also a member of YPO (Young Presidents’ Organization), a network of global leaders, where he further demonstrated his commitment to thought leadership and ethical business practices. He held certifications in respected psychological assessment tools such as Hogan (HPI, HDS, MVPI) and the WorkPlace Big Five Profile, which he skillfully applied in high-stakes executive development engagements.
Dr. Pascal’s passing has sent ripples through the leadership development world. Colleagues remember him as a calm, generous, and brilliant leader who never lost sight of the human potential behind every business transformation. His team at Coaching.com issued a heartfelt statement:
“Alex was a visionary whose mission was rooted in impact and compassion. His leadership created a global community that empowers individuals and organizations to thrive. We will continue to honor his legacy by advancing the work he began and keeping his values at the heart of our mission.”
Though gone too soon, Dr. Pascal’s legacy will endure through the technologies he built, the clients he served, and the lives he helped change. He inspired a new era of digital-first, human-centric coaching—an impact that will continue to influence generations of leaders and practitioners.
Memorial details will be shared by the family in the coming days. In remembrance of Alex’s enduring commitment to education and personal growth, donations can be made to cancer research foundations or to nonprofit initiatives that provide access to coaching and mental health support for underserved communities.
Dr. Alex Pascal’s life was a testament to the power of vision, purpose, and empathy in leadership. His journey leaves an indelible mark on the world of coaching, and his memory will live on in the countless individuals and organizations transformed by his work.
